Barbara passion is to artistically present Israel and her Jewish roots in a fresh, creative, and fun way. she love fusing the ancient with the contemporary. she likes her ranges to have an international feel, yet with a look that says it could only have been produced in Israel. All of her products are made ethically in my workshop in Jerusalem. she works with a range of talented designers and artists. Each product has a tale to tell. Her aim is to touch people's hearts and strike a chord with their heritage and family background. People enter my stores and start smiling, hence my tag line "Gifts that make you smile:)"